I’ve got a confession: I am totally overwhelmed by social media and marketing. It blows me away and I’d bet that you probably feel just the same way. Social media marketing is so confusing. I’ve spent hours trying to get a handle on it. It’s a drag. And I’m not sure I’ve made much progress to tell you the truth.
But I’m pretty sure I’m not alone, especially among churches and campus ministries. So I thought I would begin to blog my journey into the marketing world. Not that I intend to become an expert—an experiment is more like it—and put it into a blog.
Up to this point I’ve done web research and engaged with work by Chris Jefferson at Prodonos.com, Justin Wise (ThinkDigital.com), Ryan Wakefield at ChurchMarketingUniversity.com, and Hubspot.com. Each company has taken me deeper, but I’m still searching for the whole in the midst of all the pieces.
What I’ve found is many different approaches that form a miasma (a fancy way of saying a mess) of options, statistics, social media platforms and more “buy my product and you too can succeed” than I ever thought imaginable.
Here’s why I’m doing this marketing work:
This whole process is probably going to feel piecemeal itself as I learn pieces then figure out how to get them to work together as a whole. I’ll share those pieces with you as I journey this broken process. Hopefully my journey will help you and if you have insights, tools, and even things you’d never do again, share them with me and together we’ll push to the future.
Upward and Onward
by Stan Granberg - Originally published 09/28/16
"At what point did pastoral ministry become so draining, so challenging, that a gifted veteran would question his ability to go the distance or cause a bright and talented newcomer to consider dropping out of professional ministry?" Lilly Foundation, Sustaining Pastoral Excellence, p.
Today's pastors often feel:
As a result, the best people often shy away from professional ministry or they burnout and leave ministry as a vocation, sometimes even leaving God in the process.
If you're a minister, a church leader, a friend of a minister, or a church member, you owe it to your minister, yourself, and your church to help your minister engage in healthy soul care.
Recently I was blessed to be at a meeting of church planter executives where Alan Ahlgrim presented five levels of pastoral soul care. Every pastor should have plans for the first four levels and options for level five.
Friend to Friend
Close friends provide regular, personal interaction where they can speak into the pastor's soul with love and support.
Everyone runs into situations that challenge them beyond their current level of ability or maturity. Mentors provide pastors the investment of experience and expertise to help them meet the challenges of pastoral work.
These are retreats, seminars, and training events where pastors can learn from experts and each other to sharpen the myriad of skills pastors may be called to perform.
These are small groups of fellow leaders who commit from one to three years together to hold each other close, allowing them to reveal their fears, their doubts, and their missteps without fear of repercussions.
Covenant groups are not about fixing. They are about listening carefully, asking clear questions, and keeping each other out of the ditch.
Sometimes despite the best precautions, but most often because levels one through four were not exercised, pastors reach crisis where professional help and intervention is needed.
God has provided exceptional people who can help pastors in deep distress regain balance and wholeness to their life and ministry.
Share these five levels with your church leaders and pastor. You may save a life gifted for God's glory.
By Stan Granberg
Within our Kairos Church Planting network we say this, "Vision brings hope and a Plan brings confidence." This is a memorable way to recognize that we need to know where we headed and how we're going to get there.
We also say, "If it's in your head it's a dream; if it's on paper it's a plan." The power of putting something down on paper (yeah, that's figurative, as I'm writing this on my iPad) is amazing. More things will actually get done when we see it written then when they just rattle around in our minds.
If making a plan and writing it down are so powerful why is it that so many of us don't do it? My answer is we often overthink planning. We think planning means spending days agonizing over the issues, researching all possible answers, and preparing that way too long, no one will ever read it, doorstop of a plan. If that's what it takes--count me out! I can't do that kind of planning. Let's leave that to the Pentagon.
Instead I use this very simple 5 question planning process:
What needs to happen to move the ball down the field? There are always many things that beg to be done. This question helps us clarify what will actually help us do what needs to be done.
Why do I think this goal will move the ball? Answering the why question raises our confidence that we're putting our energies into something that will actually help us make progress.
What is the measurable outcome I'm trying to achieve? If your outcome isn't measurable how in the world will you know when you've accomplished it and how well it was done? By having a measurable outcome you'll know it when it happens. (Oh, and this makes celebrating the victory so much more satisfying).
What actions will get me there? By creating an action list you take the big, overwhelming thing and break it down into pieces you can handle. It's the answer to the old African question. "How do you eat an elephant? One bite at a time!"
What's the logical sequence for those actions? Now you sequence those actions into the logical order that you can put into your work calendar. Now you know not only what you need to do but when you have to have it done by. For about half of us (yeah, us iNtuitives and Perceivers in the Myers-Briggs or Influencers in the DiSC) it gives us that deadline we often need to get us going.
Most of the time, even for long term, complex processes, you should be able to put all this on one sheet of paper. Do that and you've got a pretty simple but darn good plan.
Remember even an idiot with a plan is more likely to succeed than a genius without one.
Good luck. Why don't you sit down and make a plan right now. if it fits on one page (one side only) send it to me. I'll love seeing what you're working on.